Is it time to build your business from the inside out?

Smart BUILD PROJECT

“Elaine developed a very clear grasp of my needs quickly, which I wouldn’t have been able to fully articulate myself. She anticipates needs and issues and guides you gently and confidently through the process. I feel more confident running my business after working with Elaine.”

Elaine Rogers

Imagine opening your laptop on a Monday morning knowing exactly where everything is, what’s coming up and what needs your attention today.

Imagine handing off the administrative headaches to a VA who knows your systems inside out, because you built them properly in the first place.

Imagine running a coaching or training practice that feels as good on the inside as it looks on the outside, especially to your clients.

You’re good at your work. Really good.

Your clients know it. Your reputation reflects it. But somewhere between the client sessions, the admin, filing, invoicing and to-do list that follows you into the weekend, the business itself has stopped keeping pace with the quality of what you do.

Maybe you’ve been building as you go, adding a system here, a platform there, a process that made sense at the time. The bones of a good practice are there. But the structure underneath it isn’t doing the work it should.

The Smart Build Project is where we fix that. Not with a quick patch, but properly, from the ground up, over four to six focused months.

As your Online Business Manager, I work alongside you to redesign the way your business operates, implement what needs to be built and hand you the keys to something you’re genuinely proud to run.

Your expertise deserves a business built to match it. That’s exactly what the Smart Build Project delivers.

Headshot of The Smart OBM client Liz Barron, Principal Coach, Realize Coaching

Elaine’s questions in the pre meeting questionnaire are vital for any business owner to be familiar with. They help you see the whole picture and prepare the groundwork required to optimise how your systems and processes can work best for you and your business.

Liz Barron, Principal Coach
Realize Coaching & Consulting Ltd.

Headshot of The Smart OBM client Rachel Doogue of Rachel Doogue Coaching

Elaine is so professional, reliable and offers such clear thinking on key issues. Coming from a coaching background, I believed she would understand the challenges I faced. She provides a very systemised approach to establishing effective business processes. She makes complex areas easy to understand.

Rachel Doogue, Executive Coach
Rachel Doogue Coaching

What the Smart Build Project includes:

A thorough business audit

We start by looking at the full picture, not just the obvious problems. Your services, pricing, systems, filing, communications, processes and obligations. I surface what’s working, what’s not and what needs to be built from scratch.

Systems and filing properly organised

Everything consolidated into one logical system and structure. Cloud-based, clearly named and easy to navigate, whether it’s you or a VA doing the navigating. Rules, labels and workflows set up so the system maintains itself.

Services & pricing streamlined

We review everything you offer, cut what’s not earning its place and document how each service is delivered. You leave knowing exactly what you offer, what it costs and why, with the confidence to present it clearly.

Client onboarding process built and documented

We will build a consistent, professional onboarding process from first contact to first session. Templates, checklists and clear steps, ready to hand to a VA when the time comes.

GDPR and legal obligations reviewed

We review your data handling, identify gaps and document what needs to change. *Customised legal documents (privacy policy, contracts, data processing agreements) are available as a separate add-on.

Branding/rebranding, SM and website content

If your online presence doesn’t reflect where you are now, we fix that too. I work with you on the copy and content and liaise with your designer or web developer so you don’t have to manage that relationship yourself.

VA preparation and handover (when you’re ready)

When the foundations are solid and the processes are documented, we prepare everything for a VA to step in. Role definition, task lists, process guides and a handover that sets everyone up for success.

Note: branding, website and VA preparation are included when needed, extending the project from four to six months.

Logo for The Tourism Space

Elaine can spot the gaps, name the gaps and fill the gaps in your business. The ones you are too close to the action to see and the ones that you don’t have the competency or time to address. Big wins for me were: deciphering roles to the point of being able to appoint a VA, getting my GDPR house in order and gaining confidence that project planning and documentation systems were fit for purpose

Tina O’Dwyer
The Tourism Space

Headshot of The Smart OBM client Alain Rio

Elaine is very responsive and organised. She listens carefully, suggests sensible solutions and brings undeniable added value to our project. She has enabled me, in the months we’ve been working together, to continue running my business without sleepless nights and stress. The result is beyond my expectations.

Alain Rio
Haute-Vienne Formations

I’ve worked with coaches, consultants and practitioners long enough to know that the operational layer of a practice almost never gets built properly the first time. It accumulates. It gets built in patches. It works until it doesn’t.

The Smart Build Project is the engagement where we stop patching and start building. Not a template solution, but something designed around the way you actually work, with you involved at every decision point.

You stay in control. I make sure things get done.

How the Smart Build Project works:

1. Click the ENQUIRE NOW button

Use the contact form to send a quick message. I’ll be in touch to arrange a Zoom so we can talk through where you are and what the project might look like for you.

2. We scope the project together

Every Smart Build is tailored for your specific business model. We agree the scope, the timeline and the investment before anything begins. No surprises.

3. We build, together

Over four to six months, we work through the agreed scope systematically. You’ll always know what’s happening, what’s next and what’s needed from you. I handle the rest.

4. You take the keys

At the end of the project, you have a business that works properly. Clean systems, clear processes, a streamlined service offering and, where relevant, a VA in place and ready to go.

The Smart Build Project runs over four to six months depending on scope. Projects that include branding, website content and LinkedIn typically run to six months. The monthly investment remains the same throughout. Every project is scoped individually. Get in touch and we’ll put together a clear proposal before anything is agreed.

FAQs

Coaches, trainers, consultants and practitioners running their own practice, whether you’re just getting started and want to build it properly from the beginning, or you’ve been in business a few years and the foundations have never quite held. You know your work is good. You’re ready to make sure the business reflects that.

The Smart OBM Intensive gives you a diagnosis and a plan in one session. It’s the right starting point if you want clarity before committing to a longer project, or if your needs are focused enough to act on independently. The Smart Build Project is where we implement that plan together, over four to six months, with full hands-on support throughout.

No. Many clients come to the Smart Build Project directly, particularly if they already have a clear sense that the business foundations are struggling and need fixing. We scope the project together in our initial conversation, so nothing gets missed.

Everything within the agreed scope: the audit, the build, the documentation, the communications with any third parties (designers, developers, copywriters) and the VA preparation if relevant. There are no hidden extras. Customised legal documents, if needed, are the only item priced separately.

You leave with everything documented, organised and working. If we’ve prepared for a VA, you have a clear handover pack ready to go. Most clients don’t need ongoing OBM support after the Smart Build Project because the systems we put in place are designed to run without me.

There may be scope later down the road to work on other specific projects, we can chat about that as the project develops.